Craftsmanship: Emphasizing the pursuit of product quality and craftsmanship, advocating a spirit of excellence and professionalism.

Excellence: Committed to achieving outstanding performance and quality standards, constantly striving for perfection and innovation.

Trust: Building a work environment of mutual trust and respect, encouraging team members to make independent decisions and collaborate effectively.

Customer-centric: Placing customer needs at the forefront, providing high-quality products and services, and continuously meeting customer expectations and demands.

Innovation: Encouraging team members to come up with new ideas and solutions, continuously innovating products and business models to maintain a competitive advantage.

Teamwork: Advocating teamwork and sharing of resources, motivating team members to support each other and grow together.

Responsibility: Emphasizing personal and organizational responsibility to society, the environment, and stakeholders, actively participating in social welfare activities and sustainable development practices.

Transparency: Establishing open and transparent communication mechanisms, sharing information and decision-making processes, and enhancing trust and transparency within and outside the organization.

Diversity and Inclusion: Respecting different cultural backgrounds, viewpoints, and thinking styles, creating a diverse and inclusive work environment.

Employee Care: Focusing on employee health, welfare, and work-life balance, providing training and development opportunities, and motivating employees to achieve personal and professional goals.